From kids and adults “[traveling] across the land, searching far and wide” with their phones clenched tightly in hand to the countless related memes clogging your Facebook feed, it’s safe to say Pokémon Go has taken over everyday life. And it has done so with a vengeance. This isn’t the first time the world so emphatically rallied around a piece of entertainment (i.e. Hello Kitty, Tickle Me Elmo, the Wii), but with the all-consuming presence of social media today, you’d be hard pressed to go a single day without hearing mention of Pokémon Go. And as of the beginning of this month, you could find them in hot-air balloons.
Initially reported on FOX40, Tim Nelson, owner of Sky Drifters, offered Pokémon hunts in his hot-air balloons. What Nelson claims started as a gag, manifested in a surge of business. He advertised $200 balloon rides, during which passengers could track the Japanese pocket monsters. “I never thought Pokémon would mean anything to my business quite honestly,” Nelson said, but the phones continue to ring.
The Niantic-developed application, available for both iOS and Android products, uses a device’s GPS and camera to create more of an experience than a game. Users follow location clues on the app to track and catch the digital Pokémon creatures. For those unfamiliar with the franchise and unwilling to succumb to the craze, this next bit won’t mean much to you, but to all those Pokémon Masters-in-training, imagine soaring through the sky in pursuit of a Pidgeotto. Sign me up!
Go Team Mystic!